TikTok is one of today’s most popular apps, with over one billion monthly active users. If you’re looking for app engagement, it’s not impossible to achieve a high level of popularity, but it can be difficult. To do this, it is important to increase engagement with your videos. One way to do this is by having your videos featured on TikTok’s For You page.
These tips can help you get your videos on as many For You pages as possible.
Use engaging Hashtags
Using hashtags is one of the best ways to expand your TikTok audience. Most creators use hashtags to promote their brands, categorize content, or spread awareness about certain topics. This way, many users find new content by typing the hashtags they like into the search bar.
Finding trending hashtags used to be done through the “Discover” button at the bottom of the screen. Nowadays, users can find the content they like through the search icon in the top right corner. While it won’t show you the current trending content, you can start typing the topics you’re interested in and let TikTok suggest the trending words and phrases. In addition, you can also find popular hashtags in the descriptions of videos that appear on your own For You page.
Note: Some TikTok creators think that hashtags like #fyp or #foryou increase the chances that the TikTok algorithm will pick up your content and post it on more For You pages. It’s not proven yet, but the “fyp” hashtag alone has over 38,380.7 billion views, making it worth a try.
Post when your target audience is most active
Knowing when to post your content is another important thing to consider if you want to increase engagement with your videos and get them to For You pages. The best times will depend on the content you post and the characteristics of your audience. If you run a business and TikTok is one of the main ways you reach your customers, the best way to reach them is to switch to a business account for free.
How to switch to a business account on TikTok
You can easily switch your personal account to a business account on TikTok for free in just a few steps.
- Click on your profile in the lower right corner of your screen.
- Tap the hamburger menu in the top right corner.
- Select “Settings and privacy” in the pop-up.
- Click on the “Account” button.
- Tap “Switch to business account.”
- Once you’ve read what TikTok Business Account offers, click “Next.”
- Now you can choose a category that best describes your content.
- Click “Next” again and add your email if you want in the next step.
- You’re ready to create your first video, or you can skip it for now and click “Maybe Later.”
Similarly, you can go to “Business Suite” in the same menu in the upper right corner and access analytics of your audience, videos, etc. You can also get inspired in the Creative Hub tab and see what the creators of your chosen category are posting.
Note: When getting enough audience for your content, it is important to have a consistent schedule. This will make your followers look forward to your next post.
Use popular sounds and effects
Many creators will try to boost their interactions by jumping on trends. Songs and effects are two of the most important parts of a TikTok video, and knowing how to incorporate them into your videos, regardless of topic or category, is a useful skill.
Just like with hashtags, you can find popular TikTok songs by going to the search icon in the top left corner, typing in the names of musicians, and seeing which ones have a “Popular” tag next to them. You can also find popular sounds and effects by browsing your For You page or following popular TikTok creators.
Comment on popular videos
Another way to reach a larger audience on TikTok is by responding to videos that have already caught the attention of the masses. There’s a whole genre of creators on YouTube who have gained millions of subscribers just by making reaction videos, so the occasional TikTok reaction video can be a good idea to get on people’s radars, even if it’s not something what you meant to do. full time on TikTok.
Collaborate with others
Partnering with already established creators in your field is a great way to reach more For You pages. Popular influencers are the ones most familiar with how social media platforms work and can surely teach you a few tricks. So you’re not only promoting your work, but also learning how to make the best content out there.
Try different video lengths
Most people believe that creating shorter videos makes them more likely to land on For You page. This is because TikTok cares about the completion rate, and shorter videos are more likely to be watched from start to finish. Even if you prefer longer videos, to ensure your videos reach For You page, you can start with shorter videos and gradually increase their length as your audience grows.
Beat the TikTok algorithm with creativity
Figuring out how to use the TikTok algorithm to your advantage can seem daunting. Fortunately, these six tips will help your videos reach a larger audience and appear on more For You pages. However, in addition to using these tricks, make sure you also put effort into making your videos interesting and engaging to keep your new audience engaged.
Have you tried any of these tips to get on the TikTok For You page? Which one works best for you? Tell us in the comments below.